For marketing professionals: Sprout Social’s Sprout Summit: The Social Marketer’s Map to 2021
I had the pleasure of presenting to more than 2,000 marketing professionals from around the nation at Sprout Social’s digital summit in October 2020. My session, called “Measure: The Metrics Map Deep Dive”, taught more attendees how to connect their marketing goals to their social media metrics, and how to present that data to key stakeholders. Check out the full presentation by clicking here.
For small business owners wearing all the hats: Marketing with Instagram: an overview + free tools
This presentation empowered small business owners – and single-person marketing departments – to feel confident using Instagram, and helped them think of ways they could leverage the platform as a marketing tool. Click here to check out the whole presentation.
For aspiring marketers: I’m an imposter (and other things I learned after college)
In 2019, KU’s Marketing Club invited me to present to a group of aspiring marketers. We talked about college curriculum, real-world experience, and the four most valuable lessons I consistently rely on as a marketer: don’t be afraid to change direction; push yourself past your comfort zone; learn to be an active listener and an excellent note-taker; ask for the opportunities you want, and don’t undersell your own value. Check out the full presentation by clicking here.
